In every organisation, decisions are made daily, yet not all are made with clarity. The difference between guesswork and confident strategy lies in how effectively research translates into insight.
At Mikata Consulting, we help teams bridge that gap, using structured research and AI-assisted tools to turn information into action.
Most businesses today don’t suffer from a lack of data, they struggle with making sense of it. Reports pile up, numbers don’t connect, and leaders lose time waiting for clarity.
That’s where a consulting-led research approach makes the difference. By combining analytical frameworks, domain expertise, and light AI-based tools for faster synthesis, we help organisations get to insight faster — without drowning in information.
Every research project begins by asking: What decision will this help make?
Whether it’s a market entry, pricing change, or customer strategy, clarity upfront ensures the output is practical, not just informative.
Primary research gives depth; secondary research gives context.
We combine interviews, surveys, and data analysis with market mapping and competitive intelligence to build a complete picture - often supported by AI tools that speed up information scanning and pattern recognition.
Insights only matter when they can be acted upon.
That’s why we distill findings into clear, business-ready recommendations, prioritising clarity over complexity.
AI tools today can summarise large text inputs, identify sentiment trends, or extract recurring patterns across datasets — tasks that would take humans hours. At Mikata, we use such tools selectively to enhance productivity and accuracy, never to replace analytical judgement.
They help our consultants focus on what matters most: connecting insight to business impact.
In dynamic markets, timing can define success. Agile, insight-driven research enables faster pivots and sharper decisions, helping leaders respond to opportunities while they still exist.
As technology evolves, research will move from being a reporting function to becoming a strategic partner in decision-making.
The right blend of human interpretation and AI assistance will enable businesses to move from data-heavy to decision-ready faster than ever.
At Mikata, we believe insight should empower action, not delay it.