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Experience Our Founders Bring to Mikata

This project was led by members of Mikata’s founding team during their prior professional roles.

Global GTM Strategy for a Top Indian University

Designed go-to-market and operational strategy for a premier Indian STEM university expanding to the UAE - covering academic offerings, supply landscape, demand estimation, and long-term business case.

Project Management | Management Consulting

Industry:

Higher Education Institution

Category:

Education | Government

Challenge

The university planned to open its first international campus but faced uncertainty in demand estimation, supply landscape, course mix, and cultural fit for the UAE market.

Approach

Conducted focus groups with students, parents, and recruiters to assess skill preferences.
Performed supply analysis of UAE’s existing higher education ecosystem and national priorities to identify unmet needs.
Mapped synergies between internal capabilities and market gaps to define offerings.

Solution

Finalised course structure and value propositions for target cohorts.
Designed supporting organisation and admissions structure.
Created a long-term financial and operational roadmap for sustainability.

Impact

Validated 10-year business case for international expansion.
Achieved operational clarity to beat existing supply by catering to demand whitespaces.

Key Learnings

Market expansion demands local cultural adaptation, not replication.
Data-driven GTM decisions reduce strategic and financial risk.

Education - GTM Strategy