Healthcare Strategic Consulting

Challenge

• The client’s brand story and structure had become fragmented, causing confusion among customers and stakeholders.
• Digital presence (e-commerce, website, social media handles) was insufficient and failed to convey credibility
• Internal digital transformation lagged due to unclear ownership and coordination
• The leadership sought a partner to define brand positioning, unlock growth levers, create stakeholder-facing communication, and establish governance for smoother execution.

Approach

• Conducted CXO workshops and stakeholder interviews to define positioning, story, and brand narrative.
• Restructured the website architecture to align with distinct audience journeys - discovery, conversion, and validation.
• Unlocked new revenue streams to diversify concentration of revenue in offline channels
• Redesigned pitch decks and product literature to reflect the evolved positioning.
• Set up internal project trackers and working groups for ownership and accountability.

Solution

• New brand positioning rooted in credibility, tradition, and science.
• Redesigned website and social presence to reflect a unified visual and communication identity
• Launched products on relevant platforms, boosted digital visibility and created new product categories
• Created investor and workshop decks including TEDx presentation material.
• Implemented project governance with live charters and milestone tracking.

Impact

• 60%+ increase in digital engagement metrics and brand recall
• Introduced 2 new product categories and 5 digital revenue streams
• Reduced project delays through formalised ownership structure
• Enhanced investor and partner confidence with clear brand narrative

Key Learnings

• Brand clarity begins with internal alignment
• Strong project governance sustains brand transformation efforts