Media Brand & Product Strategy

Challenge

• The company aimed to streamline its media partnerships and sponsorship sales by aligning creative assets, audience performance data, and sales strategy.
• Fragmented planning and inconsistent performance metrics across teams limited visibility, predictability, and collaboration.

Approach

• Conducted competitive benchmarking across 20+ global and regional media brands to analyse positioning, formats, and pricing strategies.
• Unified internal planning and sales teams under consistent performance metrics such as GRP, reach, and impressions.
• Developed tailored brand integration frameworks for key regional markets based on audience behaviour and cultural nuances.

Solution

• Created 100+ sponsorship and integration decks for tentpole media properties.
• Built structured revenue and sales pipelines for 10+ channels and verticals.
• Implemented culturally localised content frameworks across 4 diverse regions to improve relevance and engagement.

Impact

• Enhanced sales strategy and brand-client alignment across categories.
• Increased sponsorship pipeline visibility and planning efficiency.
• Improved coordination and collaboration across strategy, creative, and media sales teams.

Key Learnings

• Cultural nuance drives relevance and deeper audience connection in global brand storytelling.
• Standardised metrics bring clarity and cohesion to creative-selling functions.
• Collaborative alignment between strategy, sales, and creative teams enhances revenue outcomes.
• Data-backed storytelling strengthens brand partnerships and business predictability.

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